The company provides marketing and communications consulting services centered around the principles and practices of Differential Marketing, employing an array of DFM tools and processes:

DFM Pyramid — Initial category value segmentation, quantifying the differences in value between key consumer groups. DFM Pyramids

DFM Opportunity Matrix — More granular analysis of category and brand buying behavior to determine the current and potential contribution of various Profit Opportunity Targets (POTs) to brand sales and profits.
Hitting the Jackpot, Mining the Gold

Customer Life Cycle — Analysis of changes in consumer buying behavior over time, critical to understanding the value of reduced attrition and retention.

Gains Analysis — Identification and prioritization of major opportunities for changing consumer buying behavior that will result in increased brand sales and profits.

Needs Analysis — Identification of key benefits, feelings, perceptions, and experiences that can drive potential gains.

Marketing Curriculum — Mapping the series of behavioral and attitudinal stages through which a consumer must pass in order for the desired gains to be achieved.

DFM Program Development — Assistance in planning, creating, and executing the brand's Differential Marketing program, including the selection of best-in-class suppliers.

Return on Communications Investment — Determining the most cost-effective allocation of the marketing communications budget.

The company also offers extensive Staff Training Programs to help marketing and other relevant staff members understand and use the tools and processes of Differential Marketing.